Founded in 2015 by twin sisters Elena and Giulia Sella, DesignByGemini is a Creative Design Studio based in Milan that combines the two disciplines of its creators – interior design and architecture – with passion and development of the digital.

Originally intended to be a design blog, today DesignByGemini specialises in installations, visual merchandising, retail and pop-up projects, with particular attention to the development of promotion on social media platforms. From here stem the projects’ collaborations with the fashion world, YouTube channels, national radio, e-commerce and international art and design exhibitions.

DesignByGemini has at its heart a modern approach to design that sees social media as a promoter’s best friend, and is constantly on the lookout for original and innovative concepts.

What We Do

From brainstorming to execution, we strive to create innovative and original design projects.


Conceptual design
Art direction


Executive drawings
Suppliers coordination


Content creation
Brand ambassadors

The Team

Clients & Collaborations