MILLENNIAL PINK ROOM
Installation at Superstudio’s art.box during Milan Design Week 2018
The “Millennial Pink Room” is an installation created by the designers Elena & Giulia Sella of DesignByGemini, where ‘millennial pink’, the most loved and shared colour on social media, acts as the protagonist.
This instagram-friendly project was aimed at the Millennial generation – namely the DesignByGemini products on display inspired by the language of social media, such as the ‘like’ speechbuble made with neon and the pink breakfast cups with ‘#love’. The “Dream” mirror, with its antique pink frame, includes stickers created with Swarovski crystals and is designed for the interaction of guests within the space.
The result was a very current project with a vintage allure given by the boiserie, the tables, the mid-century sofa and the 60s deckchairs. The contrasting element was created by the black and white houndstooth carpet by DesignByGemini for Econtract.
SOCIAL MEDIA SHARING
The Millennial Pink Room has received a lot of promotion through shares on social media, especially Instagram, by the use of the hashtag #millennialpinkroom.